I am a member of the Stonyfield Clean Plate Club and was a sent a selection of B Corp products for this post.
I just got a care package from Stonyfield -- in addition to two containers of Stonyfield's new 100 Percent Grassfed Greek Yogurt (yum!), was granola, a toothbrush, fragrant hand soap, gluten-free flour, matcha tea, and a coupon for a carton of eggs.
Now, I suppose I could test myself and see what I could make with all the products (some sort of soapy granola yogurt tea parfait omelet?), but what these products REALLY have in common is that they're Certified B Corporations.
What is a B Corporation? The B Corporation website sums it up pretty simply:
"B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk."
(And here's a little video to further explain things.)
Turns out, many of my favorite companies are certified B Corps -- King Arthur Flour, Pukka Organic Teas, Method cleaning supplies, Pete & Gerry's Organic Eggs, Preserve Products (the toothbrush is made from recycled yogurt cups!) and my new favorite granola maker, Purely Elizabeth. That blueberry hemp ancient grain granola is fabulous -- especially sprinkled over the yogurt.
Stonyfield says it felt a need to join forces with a like-minded group of businesses around the world who believe they have a responsibility to others. After poking around on the website, I'm not entirely sure what the "B" stands for, but the assessment has been developed to Measure What Matters and allows B Corps to compete to be the Best for the World, so my guess is that B is for Best.
I'm one of those persnickety shoppers who looks for things like organic, sustainable, Fair Trade, bee-friendly, etc., so this new certification is something to B on the lookout for when you shop for ethical products.